Different price figures answer different questions. Keep the benchmark separate from the amount you will actually pay.
MSRP: the manufacturer’s suggested price
MSRP is a suggested retail price. Review the specific vehicle’s window sticker to understand its equipment, options and destination charge. A base-model starting price is not a substitute for the sticker on the VIN you are considering.
Advertised price: the dealer’s listed amount
An advertised price may include discounts or incentives with conditions. It may exclude charges that appear in the final quote. Ask the selling dealer to explain what is included and which conditions apply.
Local median: a comparison benchmark
The median is the middle price in a sorted sample, or the average of the two middle prices for an even-sized sample. Our tool uses matching local advertised listings to build this benchmark. It is not MSRP, an appraisal or a record of completed sales.
Out-the-door price: the complete quote
Ask for a written, itemized total for your purchase, including applicable taxes, title, registration, dealer fees and any accessories or other charges. Confirm what could change before signing.